top of page


Enthusiastic, Dedicated and Results Driven

CEO Sara Moseley

"Success doesn't come from what you do occasionally. It comes from what you do consistently." - Marie Forleo

  • Sara Moseley LinkedIn

Sara Moseley


Sara works collaboratively with global and mid-sized enterprise clients to help them achieve their business goals through strategic marketing and event execution. Sara’s experience encompasses managing global marketing budgets and teams, implementing marketing dashboards and tools, and designing effective marketing and email campaigns. 


Prior to founding Right On Pointe, Ms. Moseley held leadership roles at RedPrairie, a global technology company, since acquired by JDA Software Group, Inc, overseeing B2B meeting and event planning, marketing operations, and marketing functions. 


Successes include:

  • Overseeing the design, planning, and execution of more than 450 trade shows, 50 corporate events, 100-plus marketing campaign, and more than 500 email campaigns to date

  • Managing global marketing and event budgets to achieve goals and realize savings of more than $4M for her clients 

  • Assembling and managing teams of diverse contributors to design successful events and campaigns for B2B companies 

  • Conducting complex negotiations with vendors to ensure high quality, cost-effective events that accomplished business goals 

Heather Helms

Marketing Operations Manager

Heather Helms has over 12 years of experience in management, operations and event production with special expertise in large-scale event production.  She leads Right On Pointe’s efforts in the development and implementation of systems for all day-to-day logistics, as well as monitors, measures and analyzes the effectiveness of marketing initiatives against client goals. She strategically develops, manages and executes all aspects of marketing, operations and sponsorships within a million dollar plus budget.


Prior to joining Right On Pointe, Heather worked in the restaurant-hospitality industry where she gained valuable experience in managing the construction, training, and operations of new locations, as well as the planning of private events.


Heather’s strong communication skills, organization and outstanding customer service make her an invaluable member of the Right On Pointe team.  She prides herself on building relationships and is passionate about exceeding client expectations.  Without question, Heather is the glue that holds the Right On Pointe team together. 

"Behind every successful woman is a tribe of other successful women who have her back." - Unknown

  • Heather Helms
Marketing Operations Manager Heather Helms

Ashley Sellers

Marketing Events Specialist

"Don't count the days, make the days count." - Muhammad Ali

  • Ashley Sellers LinkedIn

Ashley Sellers is an experienced and detail oriented marketing associate focused specifically on meetings and events. She is passionate about flawlessly executing the details of an event to ensure the client’s measurable goals are met. She is a result driven professional that thrives in a fast-paced and high volume environment.


Ashley’s previous experience includes working in the restaurant-hospitality industry where she gained valuable knowledge in the planning and operation of private events. She has also worked as an Accounts Payable Clerk/HR Generalist for a government contracting company which substantially impacted the way she develops and maintains strong relationships with clients and vendors. Ashley is an engaging communicator skilled in managing multidisciplinary teams and projects with acute attention to detail.

Marketing Events Specialist Ashley Sellers

Kristi McLemore

Marketing Events Specialist 

Kristi McLemore’s expertise lies in coordinating and implementing all logistical aspects of corporate and high-volume events. Her diverse experience includes executing a wide range of events, including hospitality, experiential marketing, conferences and trade-show management.


Kristi’s unique skill set derives from her work with different teams and types of events during her time in the industry while employed by a trade-show management company and an experiential marketing agency. Through this experience, she has learned the importance of teamwork, of remaining calm in stressful situations, that organization is crucial to meeting deadlines and goals and that effective communication with clients, teammates and stakeholders is imperative.


She thrives at solving problems while developing thoughtful approaches to overcoming obstacles. These attributes, combined with her positive attitude, aid her in whatever aspect of work she is tasked and make her an invaluable addition to the Right On Pointe team.

"In every job that must be done, there is an element of fun." - Mary Poppins

  • Ashley Sellers LinkedIn
Marketing Events Specialist Kristi McLemore

Let's Get Social

bottom of page