DEALERSOCKET AFTER DARK

DealerSocket After Dark was the must attend customer

appreciation event at the DealerSocket User Summit. Right On

Pointe was responsible for booking the Royal Machines, a super

band composed of multiple rock stars that included Sebastian

Bach from Skid Row, DMC from Run DMC, and Mark McGrath from Sugar Ray. As the band was promoted as a group, and not by each individual member for the event, guests were pleasantly surprised by the unexpected number of celebrities on stage. Other band members included: Billy Morrison & Steve Stevens, guitarists for Billy Idol, Gibby Clark & Josh Freese from Guns N’ Roses, and Chris Chaney from Jane’s Addiction. 

 

The team coordinated all logistics for the event, from shuttling 1,000+ attendees from the Anaheim Marriott to the Anaheim House of Blues, to setting up a VIP Meet and Greet between guests and band members. This was truly a memorable experience for the DealerSocket customers and employees.

CLIENT:

DealerSocket

EVENT  TYPE:

Customer Appreciation

KEY HIGHLIGHTS:

  • ​Royal Machines with Mark McGrath & Run DMC as headliners

  • Surprise performances from band members of Guns N' Roses, Jane's Addiction & Skid Row

  • Provided transportation for all conference guests

  • VIP Meet & Greet for top customers

  • Sponsored VIP viewing areas

2,000

Glow Sticks

10

Famous Rockstars

7

VIP Balconies

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