MEET SARA

President & CEO
 

Sara is an accomplished marketing and events leader with more than 20 years of experience helping companies achieve their goals through strategic marketing and event execution. As the Founder and CEO of Right On Pointe, she partners with global and mid-sized enterprise clients to transform business objectives into measurable results.

 

With extensive experience leading marketing teams and managing global budgets, Sara has driven success by implementing marketing tools and dashboards, optimizing operations, and designing high-performing campaigns. Her expertise spans B2B event strategy, marketing operations, sponsorship management, and creative campaign execution. 

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Before founding Right On Pointe, Sara held leadership roles at RedPrairie (now part of Blue Yonder), where she oversaw global marketing and event programs. 

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Career Highlights: 

• Directed 450+ trade shows, 50+ corporate events, 100+ marketing campaigns, and 500+ email campaigns 

• Managed global budgets, generating more than $4 million in client savings 

• Built and led cross-functional teams that delivered impactful campaigns and events 

• Negotiated complex vendor contracts to deliver cost-effective, high-quality experiences 

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Driven by a passion for collaboration and creativity, Sara is dedicated to delivering exceptional experiences that move businesses forward. Outside of work, she enjoys spending time with her husband and two teenage sons — often cheering them on from the sidelines, no matter which sport is in season.