As 2025 winds down, it’s clear the experiential world raised the bar in all the best ways. Attendees expected more personalization. Sponsors wanted deeper ROI proof. Corporate and trade show audiences were hungry for meaning, not just moments. And across the event landscape, teams learned quickly that good experiences spark interest while great experiences spark action.  Here’s a look back at what defined experiential marketing in 2025, plus where the momentum is taking us in

A t Right On  Pointe , we’ve seen how the right brand activation can transform audience perception. It’s not just about being seen — it’s about being remembered.  Brand activations bring your message to life. They build connections, spark curiosity, and inspire engagement in ways traditional marketing can’t. When done well, they turn awareness into affinity and participants into advocates.  What Makes a Brand Activation Successful   Every detail should reinforce your story.

Every exhibitor wants the same thing: for their trade show booth to do more than draw attention — it needs to convert it. The real goal is to stop traffic, spark meaningful conversations, and generate leads that turn into revenue. But in a crowded expo hall where everyone is competing for attention, how do you make sure your booth is the one people remember (and actually walk into)?    What Makes a Booth Stand Out   A high-converting booth starts before the first attendee ev