STRATEGY

Determining your marketing strategy is the most important aspect of the planning process, as it permeates every aspect of the event. It is the roadmap to reach your event goals and the method by which you will measure your event’s success. Right On Pointe’s strategic process begins with a high-level determination of the goals and objectives for the event. From there, we’ll help identify the event KPIs with which we’ll measure the success of the event.

Right On Pointe will also help draft your overall event budget to better recommend the most effective channels for promoting the event and the best tools to manage it. And lastly, Right On Pointe will collaborate with you to determine the event brand – from the website, to promotional emails, to on-site signage, general session PowerPoint presentation, etc. Oftentimes, project strategy is overlooked in the initial planning stages of an event. Right On Pointe begins all planning with a collaborative discussion of the event strategy, as it’s essential to the company’s ability to develop a purposeful, measurable and data-informed event.