PERFORM

Roadnet Technologies leveraged its user conference, Perform, as an educational and sales event. The annual customer event provides a valuable opportunity for the company to share its vision for the industry, showcase client successes, as well as cross-sell and upsell products and services to its 300+ attendees. After previously utilizing internal staff to plan the event in prior years, Roadnet engaged with Right On Pointe to elevate that experience.

 

Soon after Right On Pointe began work, Roadnet Technologies was acquired by Omnitracs. Right On Pointe was instrumental in helping Roadnet shape its message for the Omnitracs user event. Roadnet brainstormed on multiple iterations of conference brand to
show that Roadnet was now part of an integrated organization with a larger vision. The integration was particularly challenging due to the fact that Omnitracs had yet to rebrand the company. Right On Pointe helped execute that process by facilitating discussion and decision making about the conference name, creating the visual identity, and making sure everything aligned to that new brand.

 

Right On Pointe understood the objectives for products and services and provided processes, templates, tracking, and meeting facilitation for theming, content planning, and breakout session development to keep stakeholders focused on the end goal. According to Roadnet Technologies Director of Marketing, Kate Reefe, “Right On Pointe is totally unique in the strategic event space, they’re not like other event planning companies or marketing agencies, because almost nothing is off the table. The Right On Pointe team will come in and talk to you about your company’s needs and develop a plan to achieve your business goals."

CLIENT:

Roadnet Technologies

EVENT TYPE:

User Conference

KEY HIGHLIGHTS:

  • Bi-weekly travel to Roadnet’s headquarters to help the marketing team facilitate decision making with internal stakeholders

  • Influenced sales opportunities resulting in valuable additions to the pipeline and closed business

  • Provided ongoing strategic event services for Roadnet Technologies’ user conferences

  • Doubled sponsorships from previous year to make Perform user conference a cost-neutral event

  • Assisted with venue selection & contract negotiations to ensure best value

5

Acquisitions Announced

1

Rebranding Strategy

30

Sponsors

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