DRIVE

With less than six months to put together a User Summit for

1,000+ people, DealerSocket hired Right On Pointe to assist with all aspects of the 2019 DealerSocket User Summit, DRIVE. Right On Pointe had the experience and talent needed to absorb the workload and work as an extension of the DealerSocket marketing team.

 

The team handled communications, timelines and logistics for

registration, 135 breakout sessions, and a sponsored expo hall.

Right On Pointe was also responsible for managing the timing & production to ensure the CAB meeting and General Session was a success. Knowing its target audience, Right On Pointe was able to source all talent for General Session and evening events. Acclaimed generational expert, Jason Dorsey, was the Keynote Speaker for the General Session. He is an expert researcher on Millennials & Gen Z and was able to speak on generational buying trends in the automotive industry. For the DealerSocket After Dark Evening Event, Right On Pointe secured the House of Blues venue and managed the band Royal Machines, which featured Mark McGrath from Sugar Ray and DMC from Run DMC as headliners.

 

The 3-day User Summit was a very successful event according to DealerSocket CAO Tom Wilson, who said, “The investment in Right On Pointe was worth every penny. Our clients didn’t see Right On Pointe, they saw DealerSocket. The additional brand value that having their operational excellence and pulling off an event like this without any hiccups, I think is hard to determine that value and I would do it again in a heartbeat.”

CLIENT:

DealerSocket

EVENT TYPE:

User Summit

KEY HIGHLIGHTS:

  • 3-day user summit

  • 3 years since last conference

  • Acclaimed generational keynote speaker Jason Dorsey

  • Havana Nights themed evening event

  • Mark McGrath and Run DMC featured at DealerSocket After Dark event.

135

112

36

Breakout Sessions

Dealerships Represented

Sponsors

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