AT&T STADIUM

To begin this off-site evening event, 700 guests were loaded onto coaches stocked with adult beverages and snacks, to be transported to a sponsored tailgating experience. It was the perfect way to deliver everyone to the AT&T Stadium while having some fun during the ride. The busses arrived through a back entrance usually reserved for the Cowboys players and their opponents, and attendees were escorted directly onto the field. The three million square foot stadium with the world’s largest and very first HDTV video board hanging above the field was enough to make each guest stop in awe to take in the once in a lifetime experience. It was a WOW moment for everyone.

At each area of the field, there was a different setting. On one side, a beautiful buffet and tables to enjoy food, conversation and the view. On the opposite end, attendees could display their skill kicking field goals and throwing passes, just as the professional players would

In the center of the field, guests were taking pictures on the iconic Dallas Cowboys star while mixing and mingling with cocktails and dancing. Though the 360 view was enough to keep everyone buzzing during the event, two Dallas Cowboys cheerleaders joined the party for a photo opp. This evening was filled with surprises and was one our guests will never forget.

CLIENT:

Omnitracs

EVENT  TYPE:

Customer Appreciation

KEY HIGHLIGHTS:

  • Complete buyout of the entire AT&T Stadium

  • A tailgating experience during the ride to and from the stadium

  • Photo opportunities with the Dallas Cowboys Cheerleaders

  • Interactive football game areas using the stadium field and goal

  • A chance to stand on the famous Dallas Star in the center of the field

2

Dallas Cowboys Cheerleaders

3

Million Square Foot Stadium

40

Million Dollar Center Hung HDTV Video Board

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