ROARING AT RISING

Workday Rising is the must-attend customer conference of Workday, an innovative provider of cloud-driven finance and HR applications. It’s also a fit motto for OneSource Virtual, which recognized the potential of the Workday software as a service (SaaS) solution early on and built its company around it. OneSource Virtual’s rapid growth created an opportunity for the company to host a customer appreciation event in conjunction with Workday Rising, but it also strained the capabilities of a three-person marketing team. So, Right On Pointe was brought in to help plan a Great Gatsby themed, roaring 1920s event consisting of three unique levels. The top floor included a live DJ, dancing, and featured the LA Follies, a group of 1920s dancers. The mid level was turned into a casino with numerous gaming tables and professional dealers. The lower level was transformed into a VIP “speakeasy” bar, featuring a jazz trio and high end whiskey tasting.

 

Right On Pointe helped OneSource Virtual evolve its presence from exhibiting with a 10x10 booth and holding a simple customer appreciation dinner to creating the must attend-event of the conference. The team has helped grow OneSource Virtual’s customer event from 150 attendees and $1.5M to $2M in new revenue to 550 attendees and $14.3M in new revenues in just four years. Since the 2014 conference had around 3,000 attendees, more than one of every six participants attended OneSource Virtual’s event. As a result of the teams’ ability to book new business, the budget for the Workday Rising customer event has now tripled in just one year.

CLIENT:

OneSource Virtual

EVENT TYPE:

Customer Appreciation

KEY HIGHLIGHTS:

  • Great Gatsby roaring 1920s event with three different themed level

  • Speakeasy VIP area

  • More than one of every six conference participants attended OneSource Virtual’s event

  • Customers granted VIP access by agreeing to participate in testimonial program, netting eight new powerful testimonials

  • Implemented marketing dashboard to report to C-level executives

9x

Budget Increase 9fold

$14.3M

In New Revenue

550

Attendees

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Attendees playing roulette at Aptean Use
Casino Night

Aptean

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Loverboy

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Totally

OneSource Virtual