ROARING AT RISING
Workday Rising is the must-attend customer conference of Workday, an innovative provider of cloud-driven finance and HR applications. It’s also a fit motto for OneSource Virtual, which recognized the potential of the Workday software as a service (SaaS) solution early on and built its company around it. OneSource Virtual’s rapid growth created an opportunity for the company to host a customer appreciation event in conjunction with Workday Rising, but it also strained the capabilities of a three-person marketing team. So, Right On Pointe was brought in to help plan a Great Gatsby themed, roaring 1920s event consisting of three unique levels. The top floor included a live DJ, dancing, and featured the LA Follies, a group of 1920s dancers. The mid level was turned into a casino with numerous gaming tables and professional dealers. The lower level was transformed into a VIP “speakeasy” bar, featuring a jazz trio and high end whiskey tasting.
Right On Pointe helped OneSource Virtual evolve its presence from exhibiting with a 10x10 booth and holding a simple customer appreciation dinner to creating the must attend-event of the conference. The team has helped grow OneSource Virtual’s customer event from 150 attendees and $1.5M to $2M in new revenue to 550 attendees and $14.3M in new revenues in just four years. Since the 2014 conference had around 3,000 attendees, more than one of every six participants attended OneSource Virtual’s event. As a result of the teams’ ability to book new business, the budget for the Workday Rising customer event has now tripled in just one year.
Great Gatsby roaring 1920s event with three different themed level
Speakeasy VIP area
More than one of every six conference participants attended OneSource Virtual’s event
Customers granted VIP access by agreeing to participate in testimonial program, netting eight new powerful testimonials
Implemented marketing dashboard to report to C-level executives
Budget Increase 9fold
In New Revenue