RIGHT ON POINTE & FIRST ADVANTAGE:
ELEVATING COLLABORATE 2024
At Right On Pointe, we understand that the most impactful connections occur when people feel relaxed, inspired, and genuinely seen. At Collaborate 2024, we partnered with First Advantage to create intentional networking moments that began before the conference even started. From foodie adventures to wine and bourbon tastings to a colorful afternoon at the Neon Museum, these curated experiences allowed attendees to connect authentically, turning casual conversations into meaningful partnerships.
Sustainability in Action: The "Going Green" Mobile App
This year, Collaborate went paperless—it was more than a sustainability win. With the custom mobile app launching four weeks before the event, attendees had access to everything they needed: personalized agendas, speaker bios, real-time voting, session interaction, and more. With an adoption rate of more than 85%, the app streamlined the experience and significantly reduced the need for printed materials, an impact that was both efficient and eco-conscious.
Smashing Records, Raising the Bar
With a strong early registration strategy—including a compelling 50% discount incentive—we helped drive record-breaking attendance for Collaborate 2024. The early buzz translated into momentum onsite, expanding the reach and maximizing engagement across audiences. It's proof that smart planning pays off—and that a well-timed offer still works wonders.
A Look Ahead: AI and the Future of HR
The keynote by Johnny C. Taylor, Jr., President & CEO of SHRM, was a showstopper. His bold perspective on the role of AI in the future of HR offered a forward-thinking framework that resonated with a room full of innovators. It wasn't just a conversation—it was a call to action.
Designed for Interaction
Collaborate 2024 prioritized engagement at every turn. From live polling during the always-popular Song Slam to interactive Q&As with keynote speakers, we transformed passive listening into active participation. These thoughtful details created space for dynamic conversation and ensured that every voice in the room was valued and mattered.
Driving Results with Purpose
The numbers tell the story: overall attendance rose by 10%, with standout growth in the retail segment. Prospect engagement jumped by over 50%, and sponsorship revenue saw a major boost. It was a year of wins and momentum; we're ready to build on it.
In Partnership, In Step, and On Pointe
Collaborate 2024 was more than a conference—it was a benchmark. Together with First Advantage, we brought strategy, creativity, and intention to every touchpoint. From early engagement to onsite experience and post-event impact, we're proud to have delivered a user conference that didn't just meet expectations—it redefined them.
CLIENT:
First Advantage
EVENT TYPE:
User Conference
KEY HIGHLIGHTS:
-
Purposeful Connections: Bourbon, bites, and business—how pre-conference fun turned into powerful networking.
-
Sustainability Meets Tech: Our app eliminates paper and hassle, weeks ahead of game time.
-
Real Results: Record turnout. 50% more sponsorship. One strategy that changed everything.
85%
Mobile App Adoption Rate
50%
Increase in Prospects
10%
Attendance Growth



















