Every exhibitor wants the same thing: for their trade show booth to do more than draw attention — it needs to convert it. The real goal is to stop traffic, spark meaningful conversations, and generate leads that turn into revenue. But in a crowded expo hall where everyone is competing for attention, how do you make sure your booth is the one people remember (and actually walk into)?    What Makes a Booth Stand Out   A high-converting booth starts before the first attendee ev