As 2025 winds down, it’s clear the experiential world raised the bar in all the best ways. Attendees expected more personalization. Sponsors wanted deeper ROI proof. Corporate and trade show audiences were hungry for meaning, not just moments. And across the event landscape, teams learned quickly that good experiences spark interest while great experiences spark action.  Here’s a look back at what defined experiential marketing in 2025, plus where the momentum is taking us in