Sara works collaboratively with global and mid-sized enterprise clients to help them achieve their business goals through strategic marketing and event execution. Sara’s experience encompasses managing global marketing budgets and teams, implementing marketing dashboards and tools, and designing effective marketing and email campaigns.
Prior to founding Right On Pointe, Ms. Moseley held leadership roles at RedPrairie, a global technology company, since acquired by JDA Software Group, Inc, overseeing B2B meeting and event planning, marketing operations, and marketing functions.
• Overseeing the design, planning, and execution of more than 450 trade shows, 50 corporate events, 100-plus marketing campaign, and more than 500 email campaigns to date
• Managing global marketing and event budgets to achieve goals and realize savings of more than $4M for her clients
• Assembling and managing teams of diverse contributors to design successful events and campaigns for B2B companies
• Conducting complex negotiations with vendors to ensure high quality, cost-effective events that accomplished business goals
Marketing Operations Manager
Heather Helms has over 12 years of experience in management, operations and event production with special expertise in large-scale event production. She leads Right on Pointe’s efforts in the development and implementation of systems for all day-to-day logistics, as well as monitors, measures and analyzes the effectiveness of marketing initiatives against client goals. She strategically develops, manages and executes all aspects of marketing, operations and sponsorships within a million dollar plus budget.
Prior to joining Right On Pointe, Heather worked in the restaurant-hospitality industry where she gained valuable experience in managing the construction, training, and operations of new locations, as well as the planning of private events. Heather’s strong communication skills, organization and outstanding customer service make her an invaluable member of the Right on Pointe team. She prides herself on building relationships and is passionate about exceeding client expectations. Without question, Heather is the glue that holds the Right On Pointe team together.
Candice has produced events across the spectrum of organizations from small non-profits to large Fortune 500s in her 16 years in the events industry. Regardless of whether she’s managing a multi-day association conference for 500 people or a 3-hour rock concert for 3,000, she always proves to be above the pressure and gets the job done right for the client.
Candice’s passion lies in enhancing the experience of the attendee while keeping the client’s budget top of mind. Under her supervision, events have generally experienced a decrease in expenses while her insightful marketing efforts have often led to an increase in attendance, as much as 54% in some cases. She always negotiates diligently for the customer by leveraging her experience in hotel sales at Ritz-Carlton and contract negotiation expertise.
Some of her previous clients have included the New York Women in Communications Matrix Awards 2015, Kimberly-Clark, Girl Scouts USA, MedAssets, Dr. Pepper, IBM, and KPMG. She earned her Certified Meeting Professional designation in 2014 and recently served as President of the Georgia Chapter of Meeting Professionals International. Prior to joining Right on Pointe, Candice worked with Monte Carlo Productions, Disney, the Georgia Economic Developers Association, and Kellen.
Candice Crossfield, CMP
Meeting and Event Producer
We have done event marketing for many of the world’s premier brands
Jill David brings to the table 15 years of experience in event production and meeting planning. During her career she has worked at a convention and visitor’s bureau, a destination management company and a full-scale meeting and event production company. These diverse jobs have allowed her to experience the many aspects of the event industry and learn how to manage each of them to their fullest extent. Jill’s strengths include attention to detail, a strong work ethic, great on-site adaptability and fantastic client relations.
Jill has had the opportunity to produce a variety of meetings and events including intimate executive retreats, incentive programs, large-scale meetings, trade shows, sports marketing events, VIP client parties and national press events. Jill has worked with clients such as Nike, Inc., The Jordan Brand, The Walt Disney Company, Sony PlayStation, Sony Online Entertainment, Microsoft, Nokia Siemens Networks, Gen-Probe, TransUnion, SunTrust and The Weather Channel.
Meeting and Event Producer